About us

We established at 2017 as a home business with 2 people working hard Our passion and love for coffee is diligently nurtured into every pound of coffee that leaves our doors. With every cup of freshly brewed coffee, you can taste the devotion that was put into creating that perfect cup.

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We moved to our first store located at Almuthana AJ’s Roastery . From green bean to ground, our pledge and is to use only the best Mother Earth has to offer and a promise to deliver only the freshest and most flavorful coffee. Our standards of execution and dedication never waver, producing only the finest fresh ground coffee around. When thinking about creating the perfect cup of coffee, you must first realize that taste comes from the initial beans. Grown in Central and South American, AJ'S Roastery delicately select from only the highest quality 100% Arabica beans. Other areas of origin include Africa and Asia.

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Our advanced level of roasting techniques pertains to implementing a method where fiery flames never touch the coffee beans but instead allow the heat to roast them thoroughly in a closed cylinder. This method delivers you that perfectly roasted coffee taste without any burnt traces, capturing the unique nuances and potential of every single bean. All of our beans are roasted, never toasted paying special attention temperature and time. To us, coffee roasting is not just a technique, rather an art form that has reached the highest level of production demonstrating how coffee should be. AJ'S Roastery’ labors of love create an unprecedented taste, quality, consistency, and aroma that will arouse your senses and delight your palate with every sip you take.
At 2021 we moved to Shuwaikh and rebranded as WHITE ROASTERY.

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We have many employees that we consider as family & we have many partners we supply to them coffee beans in various countries.
Since the pandemic started we have supported our partners by supplying to them free coffee beans.
We chose the brand as WHITE ROASTERY as a representer of pure and natural coffee.
Our coffee beans are natural & pure high graded coffee without any interference of preservatives or any added flavours.